Shopping for Beauty Products?
Shopping for Beauty Products is All the Right Places
Ulta prides itself on being the go-to spot for beauty enthusiast. They sell everything from high end brands to drug store cosmetics to those who want to have the shopping experience of both. Ulta's uniqueness is that of having a salon that offers haircuts, color, lash extensions, manicures and let’s not forget facials.
Are you a member of their rewards program? They make it easy for you to shop by offering the Ulta app which allow you to scan product bar codes as you browse through the store. Ulta has the unique advantage of offering M.A.C. products, something that Sephora doesn’t offer.
Sephora is a name that's been rolling off our lips for decades. Sephora started the trend of being able to experiment with a lot of different makeup brands under one roof. You can have an virtual experience with makeup brands by using the technology tools made available to you at Sephora.
At Sephora, you can learn via group classes with their makeup professionals. You're encouraged to use their virtual reality tools and try on different looks. They have a new concept that they rolled out that’s even more of a "boutique" format and less than half the size of a traditional Sephora store.
Don't Dismiss the Department Store Beauty Space
Understanding that stores like Ulta and Sephora are available to clients preferring their type of shopping environments, department stores are changing their tactics as well. Saks 5th Avenue introduced SaksFirst Beauty Reward Program. It allows members to test sample-size beauty products without having to purchase the full size.
Bloomingdales targeted the millennial market by launching Glowhaus in select stores and online. Glowhaus is a new makeup and skin care boutique featuring obsession-worthy finds for lovers of all things dewy, sparkly, and bright.
Nordstrom is creating a space in 38 stores for the hottest indie beauty/wellness brands on the market. There's no lasting beauty without wellness of your internal self. Beauty from the inside out is a big part of the growing trend for beauty/wellness brands.
Ohhh there are so many more …
There are so many more boutique spaces to shop for your beauty products. Look for other concepts such as Cos Bar, Credo, Bluemercury, Gee Beauty and NYX Professional Makeup. These brands typically have their own free standing stores and some can even be found in malls.
That's it for this week. As always ...
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